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How to Increase Your Facebook Reach And Engagement

Can I ask you a question?

When you look at your Facebook news feed, how many posts do you see from the brand pages you like? If you’re like most people, you answered, not many. There’s a good reason for that.

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5 Blog Posts You Missed

Did you know that I guest blog? Here is some content you haven’t seen….

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Why Failure Is Critical To Your Success

When I tell people about my failed startup the typical response I get is “I’m sorry to hear that.” This is often said with a sense of pity as if I just lost a loved one. This irks me because if people knew how much better I am for the failure, their response would be a lot different…

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The Mistake That Cost One Founder $100 Million Dollars

It was 3pm Monday and the surf was pumping. I had to close my laptop and get out there because hey… life is short. And I when I surf, I work better. On the way to the beach I helped an American guy with directions. He was a surfer too. Turns out he was also the CEO of a successful tech company in Georgia, Atlanta.

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How to Write a Cold Email

So you have the email address of someone important. Maybe it’s a potential customer, investor or mentor. You only have one shot at this. The cold email. First impressions count and you want to count on your email having an impact. Here are 5 things every cold email needs.

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How I Get Stuff Done

According to this infographic, 81% of millionaires maintain a to-do list compared to just 9% of the lower class. So how do you maintain a to-do list? This is the method I use and it helped me launch and grow a startup.

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Why Some Stupid Crazy Startup Ideas Succeed

If you look at Facebook, Twitter, Pinterest, Instagram or Snapchat, none of these products are solving a painful problem yet the user motivation of these products is similar to that of a pain killer? What is going on here?

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The Power of Books

Last week a million people lined the Sydney foreshore to witness an amazing fireworks display to bring in 2014. Hours earlier the same crowd witnessed something not as colourful but just as spectacular. If you were around the harbour that night, you would have seen it too.

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Why Speed Matters to Retention

One of the best retention strategies for a startup is to speed up the time it takes for users to truly understand the value of a product. The moment a customer truly understands a product’s value is referred to as the “AHA” moment. It’s the moment a customer thinks “Aha… I get it… this product does [major benefit]… I’ll use it again and tell others about it.”

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Why Brands Should Be All Over Snapchat

Earlier this year I was sitting in a park reading a book, when a young attractive girl stopped beside me and took a photo of a dog chasing a Frisbee nearby. I turned to her, smiled and said “Instagram?” The look I got back was one of disgust, like I just insulted her. “No way,” she said “Snapchat.”

And that folks, was my introduction to Snapchat.

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